PHmade: “It’s Worth Buying For”

global pinoy bazaar 2012

It’s (almost) the Christmas season and most of us are in a mad rush to think of presents to give to our loved ones. Instead of buying any generic item just to be able to say that we gave a gift, why not put a little thought to our gift giving efforts?

Yabang Pinoy, through its launch of the PHmade movement, again encourages Filipinos to support Filipino ideas, business concepts, products and services. PHmade’s tagline is “It’s Worth Buying For.” Think of the positive impact that going local contributes to the economy. It’s the multiplier effect at work in our economy: the price you paid for an item goes not only to the seller, but also his employees, his suppliers and service providers, his supplier’s suppliers, employees, etc. As more entrepreneurs create, develop, and expand their businesses, more job opportunities are generated.

PHmade focuses on seven categories: Produce, Home, Footwear, Fashion, Personal and Home Care, Food and Beverage, and Entertainment. The campaign will continue to collaborate with Filipino entrepreneurs and encourage them to continue to improve their products and services and to always aim for Filipino brands to be global brands.

PHmade is a project of Yabang Pinoy, the pioneering Filipino pride movement that started in 2005. As it celebrates its 8th anniversary, the organization includes it among numerous Filipino pride projects, such as the Y.A.B.A.N.G. Camp (Youth Achievers Building A Nation of Greatness Camp), Yabang Pinoy Goes to School, Pinaka-mahabang Todo Patintero, Global Pinoy Bazaar, and many more. In the 8 years that Yabang Pinoy has immersed itself in various nation-building activities, it re-affirms its belief that true progress and development in our country will start once Filipinos begin living a proudly Filipino lifestyle.

Yabang Pinoy invites every Filipino to be part of the PHmade movement. As early as now, save November 10- 11 2012 for the 8th Global Pinoy Bazaar – a showcase of Filipino products made with 100% Filipino Love and Pride.

For more information on Yabang Pinoy, visit or email



Ecommerce 102: Developing Online Entrepreneurs

The Philippine economy is on the upswing. Local and foreign economic analysts have been saying that the country will continue to post positive growth rates this year.  Hopefully, next year too, it being an election year.

philippine economic newsThis is very good news as this would mean more investors will have the confidence to put their money in our country. But should we just  rely on foreign investors to help our economy? We shouldn’t have to rely heavily either on the remittances of  our Overseas Filipino Workers (OFWs) to continuously prop up the local economy.  Now that the Philippines is on the spotlight, it’s time for us to level up and set-up our own global business operations. Today’s advance technologies have made it possible for anyone to be a player in the global marketplace. No need for us to go abroad to earn dollars! We can do that right here, even in our own home. The internet has given us more ways to be entrepreneurs. Our country needs more entrepreneurs who, in turn, will create more jobs for their countrymen.


It is this internet landscape that proponents of Ecommerce 102 Live with Unionbank wants Filipinos to be familiar with. Ecommerce 102 is a series of seminars that aims to create and develop online entrepreneurs. Every month, different E-c0mmerce experts share their knowledge and experience on being online entrepreneurs. Different online businesses are presented, and along with these, the various strategies in starting and growing an online business. Participants will get ideas on what online businesses to build, as well as the tools, equipment, and skills needed for an online business to thrive. Participants are taught to explore the many capabilities of the internet. Then combine these with the unique selling points in the Philippines to create a product or service that’s distinct, and also able to compete in the global marketplace.


Jojy Azurin (L), membership sites expert, and Eireen Diokno-Bernardo (R), eBay power seller

On September 29, I attended an Ecommerce 102 offshoot seminar, Crossborder with Paypal. It is a “business conference amongst merchandisers who wants to expand their businesses with the international market through e-commerce platforms.”

The speakers that day were Eireen Diokno Bernardo in the morning and Jojy Azurin in the afternoon. Eireen talked about integrating Paypal as a payments solution to your online business. Eireen is an eBay power seller who champions Philippine-made arts and crafts and sells these to the world. Jojy shared his different online businesses, and gave us insights of his membership-site business model.

The speakers / trainers are generous with their time and knowledge, as some of them offer additional consulting sessions through Facebook or Skype.

I am glad to see the younger generation actively participating in the seminars. I met one of them, Trish Baylon, a student and aspiring online entrepreneur. She learned about Ecommerce 102 from Edison Victorino, who is part of the Ecommerce 102 team, and is her mentor in ELearning Advantage. She wants to learn about and earn through ecommerce and blogging.  She likes the light, happy atmosphere in the workshops, and appreciates  the hands-on sessions where the experts assist you in finishing the assigned tasks. Being a “suki” or frequent attendee of these workshops, Trish says that the trainers are very approachable both offline and online.

ecommerce 102

Eireen Diokno-Bernardo (center) with seminar participants. That’s me on the far right, with (R-L) Trish Baylon, Meliza Chase and her husband.

Catch the last two sessions of Ecommerce 102 on November 17 and December 8. Speakers, payment details and other updates are on the Ecommerce 1o2 Facebook page. Sessions are held at Studio SnR at the Millenium Place, Meralco Avenue, Ortigas Center, Pasig City.

The Ecommerce 102 team also conducts free webinars (online seminars) from time to time and one’s coming up on October 10. It’s a teaser on what to expect in another Ecommerce 102 offshoot workshop, VA for eBay, where participants get to learn the tricks in online buying and selling through eBay.


Eireen Diokno Bernardo introducing the Ecommerce 102 support team. (L-R) Tony, Carlos, Edison and Hyatt.

These seminars are just in time for the Christmas season where almost everyone will be on a buying spree. So check out those links and get your slots now. We still have time to make money this Christmas!

Esquire Financing and Philippine Franchise Association: Helping SMEs Grow

esquire financing

Mr. Rajan Uttamchandani, CEO of Esquire Financing

Last year, more than 124,000 franchisees offered the products and services of over 1,100 franchisors in the country. This translated to more than a million jobs generated and a total of US$9.45B in output, which is equal to 5% of the country’s total gross domestic product (GDP). These figures make the Philippines the leader in Southeast Asia in terms of franchise concept development. 

The Philippine Franchise Association acknowledges that this growth is fueled by the entry of new players from micro, small and medium enterprises (MSMEs), the continued rise of the business process outsourcing (BPO) industry, and the introduction of indigenous and food concepts.

Esquire Financing Inc. (EFI) recognizes the potential in funding the development of emerging enterprises, especially now when there is positive economic growth in the country. “MSMEs are the pillars of growth of the Philippine economy. They will catapult economic production into greater numbers through job development,” Esquire President/CEO Rajan Uttamchandani stated.

Established in April 2011, Esquire Financing serves the needs of small and medium-sized enterprises that are in the growth stage. The company’s mission is “To equip emerging entrepreneurs with the right mindset, essential skill-sets, and the necessary financial support to achieve sustainable business growth.”

To learn more about how EFI can help you grow your SME with its fast and efficient financial solutions, visit, or contact or call 0917-5135573.